15 Essential Questions to Ask a Venue Before Creating Marketing Collaterals: A Guide for Marketing Pros

In the competitive world of venue marketing, high-quality visuals can make or break a brand’s ability to stand out. Whether you’re promoting a chic bar, an upscale restaurant, or a versatile event space, the right photos and videos can tell your story, attract your target audience, and increase bookings. However, creating impactful marketing collaterals requires meticulous planning and collaboration.

Before cameras start rolling, it’s crucial for marketing companies to ask the right questions to align the creative vision with the venue’s goals. These 15 essential questions to ask a venue before filming marketing collaterals. These questions will help ensure that every shoot is intentional, on-brand, and delivers maximum ROI.

Brand Identity & Target Audience

1. How would you describe the brand identity and personality of your venue(s)?
(e.g., fun and vibrant, upscale and elegant, laid-back and cozy, etc.)
2. Who is your primary target audience for each venue?
(Demographics, interests, lifestyle, or specific groups such as Gen Z professionals, young families, Wall Street professionals, etc.)
3. What types of events are you looking to host at each venue?
(e.g., corporate events, birthday parties, casual gatherings, upscale soirées, etc.)
4. What emotion are you trying to evoke with the content?
(e.g., excitement, exclusivity, nostalgia, comfort, etc.)

Visual Goals & Creative Direction

1. What look and feel do you envision for the photos and videos?
(e.g., modern and sleek, vintage, vibrant and colorful, moody and dramatic, etc.)
2. Are there any examples of media styles or brands you admire?
(Feel free to provide links, mood boards, or references for inspiration.)
3. What are your three key messages that you want the content to communicate?
(e.g., “versatility of event spaces,” “luxurious ambiance,” “warm and welcoming vibe.”)

Content Specifics


1. What are the key features or elements of the spaces that you’d like highlighted in the photos and videos?
(e.g., the bar area, seating arrangements, lighting, décor, outdoor space, etc.)
2. What specific visuals or details should be captured to tell your venue’s story?
(e.g., signature drinks, unique architectural elements, staff interactions, etc.)
3. For the ‘mock’ events, what vibe or story would you like to communicate?
(e.g., lively parties, intimate gatherings, upscale cocktail hours, etc.)
4. Who will speak on behalf of your organization during interviews or testimonials?
(e.g., owners, managers, event coordinators, satisfied clients, etc.)
5. Which platforms will you be using to share this content?
(e.g., Instagram, TikTok, YouTube, website, email campaigns, etc. Please specify formats like vertical for Instagram Reels or horizontal for YouTube.)

Logistics & Budget


1. What is your approximate timeline for the project?
(Include desired shoot dates, deadlines for final deliverables, or key events.)
2. Do you have a budget range for this project?
(This helps us recommend solutions that fit your needs.)
3. Do you already have branding kits or EPKs for your venues?
(These can help us ensure consistency in your visuals.)

Asking the right questions before filming is the key to creating marketing collateral that not only looks great but also drives results. By understanding your venue’s brand identity, target audience, and goals, you can ensure that every photo and video tells your story in the most compelling way. Whether you’re showcasing event spaces, highlighting unique features, or promoting your venue’s atmosphere, intentional planning is the foundation of effective visual storytelling.

Ready to bring your vision to life? Let us help you create stunning, on-brand marketing materials that captivate your audience and set your venue apart. Contact us today to schedule a consultation and take the first step toward elevating your venue’s marketing!