Capriotti’s Brooklyn Marketing Campaign


Developing a marketing campaign for a newly-opened location of Capriotti’s in Brooklyn, NY 


In the world of small business, it can be difficult to bring in new customers and clientele. So, how do you grab the attention of passers-by, making them choose your small business over the competition all around you?


Visuals share so much more about your business than any words could. They are compelling, they pull your audience in and share a story.

Capriotti’s Sandwich Shop, started in Delaware in 1976, has frequently been referred to by many as the best sandwich they’ve ever eaten. The owner of the Brooklyn location agrees. After having tasted a cheesesteak from Capriotti’s, he knew he had to bring this to his own neighborhood. With so many different restaurants and cuisines in Brooklyn it can be difficult to attract business to a new shop. It all comes down to the marketing, how you show off your restaurant… cleanliness, customer care, and the food. Capriotti’s new photos and video show off the precision and care that staff take in creating a sandwich from start to finish and the welcoming environment provided to customers. These visuals really get your mouth watering.


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