On July 19th, 2023 Times Square billboards illuminated with IFMNS branding. Our team had so much fun documenting the brand’s global launch event at the iconic Times Square in New York City. As the company describes itself and its product, IFMNS is a new form of self-love in products, developed through years of testing to create innovative formulations designed by leading Scientists; inspired and driven by ‘the determination to succeed is success’. It was a great event that definitely made a statement!