As we look ahead to the new year, it’s exciting to see what the world of commercial videography has in store for us. From new technology and techniques to shifting consumer preferences, there are many trends on the horizon that will shape the way we create and consume video content. In this blog post, we’ll explore the 10 biggest commercial videography trends of 2023, highlighting the key developments and innovations that are set to redefine the industry. So whether you’re a professional videographer, a business owner looking to create engaging video content, or simply a video enthusiast, this post is for you. Let’s dive in and see what the future holds for commercial videography in 2023.

1. Virtual and augmented reality.

As technology advances, more and more companies are using virtual and augmented reality in their commercial videos to create immersive experiences for viewers.

2. Personalized and targeted videos.

With the rise of data and technology, companies are able to create personalized and targeted videos for specific audiences, increasing engagement and conversion rates.

3. Interactive videos.

Interactive videos, where viewers can choose their own paths and make decisions, are becoming more popular as a way to engage and retain viewers.

4. Live streaming.

Live streaming is gaining popularity as a way for companies to connect with their audiences in real-time and showcase their products and services.

5. Micro-moments.

Short, snackable videos that capture a specific moment or emotion are becoming increasingly popular for companies to connect with their audiences.

6. User-generated content.

More and more companies are incorporating user-generated content into their commercial videos, showcasing real customers and their experiences with the brand.

7. Vertical video.

With the rise of mobile usage, vertical video is becoming more popular as it is more easily viewed on smartphones.

8. Animated videos.

Animated videos are gaining popularity as a way to grab attention and convey information in a unique and engaging way.

9. Cinemagraphs.

Cinemagraphs, where only a small portion of the video is in motion, are gaining popularity for their ability to grab attention and create a sense of motion and action.

10. 360-degree video.

360-degree video, where the viewer can move and explore the video from different angles, is becoming more popular as a way to create immersive experiences for viewers.

As we come to the end of our exploration of the biggest commercial videography trends of 2023, it’s clear that the industry is in a state of exciting flux. From new technology and techniques to changing consumer preferences, there are many factors that will shape the future of commercial videography. While some of these trends may seem daunting, they also offer incredible opportunities for those who are willing to embrace change and innovate. So whether you’re a professional videographer, a business owner looking to create engaging video content, or simply a video enthusiast, now is the time to get excited about the future of commercial videography.