A corporate video is a short film created by a company to showcase its brand, culture, mission, or products. Unlike traditional advertisements aimed at the general public, corporate videos often target specific audiences, such as potential clients, partners, employees, or stakeholders. These videos serve various purposes, including introducing the company, demonstrating products or services, highlighting the company’s mission and values, or providing an overview of its history and achievements.

In today’s world, video has become one of the most powerful tools for communication and branding. It helps businesses build and maintain a strong market position, stay connected with both potential and existing clients, and share their message in a clear and engaging way. A well-crafted video can effortlessly reflect the company’s personality and values, making it easier for prospective clients to connect with the brand and become loyal supporters.

Purpose of Corporate Videos

Companies produce corporate videos for several key reasons:​

  1. Branding: Corporate videos help establish and reinforce a company’s identity, showcasing its values, culture, and unique selling points to differentiate it from competitors.​
  2. Marketing: They serve as dynamic tools to promote products or services, offering engaging content that can attract and retain customers. By leveraging visual storytelling, businesses can effectively communicate their brand message and engage with their target audience.
  3. Internal Communications: Corporate videos are used for internal purposes such as training, onboarding, and disseminating important company updates, ensuring consistent messaging across the organization. For example, training videos can effectively educate employees on new procedures or safety protocols.
  4. Investor Relations: They can communicate financial results, company strategies, and future outlooks to investors and stakeholders, fostering transparency and trust.​
  5. Recruitment: Corporate videos can attract top talent by showcasing the company’s work environment, culture, and career opportunities, providing potential employees with a glimpse into the organization. ​

In today’s digital landscape, corporate videos have become an integral part of business communication strategies. They offer a versatile and engaging medium to convey complex messages succinctly, making them an asset for companies aiming to connect with various audiences effectively.

Types of Corporate Videos (with Video Examples)

Corporate video content comes in many forms, each with a unique purpose. Whether you’re trying to build brand awareness, train your team, or connect with clients, there’s a video type that fits the need. Here’s a breakdown of the most common and effective formats:

1. Brand Videos

These videos are the heart and soul of your visual identity. Brand videos tell the story of who you are as a company—your mission, values, and personality. They’re not about selling a product, but about creating an emotional connection with your audience.

Example: BRINOX Corporate Video is a great example of a corporate brand video that incorporates quality visuals and custom motion graphics.

2. Promotional Videos

Designed to highlight specific products, services, or campaigns, promotional videos aim to attract attention and drive action. They’re often used in ads, landing pages, or email marketing campaigns.

3. Explainer Videos

Explainer videos simplify complex ideas or processes in a way that’s easy to digest. These are especially useful for tech companies or service providers with abstract offerings.

Example: Slack’s explainer video that breaks down how their platform improves workplace communication.

4. Video Emails

Video emails are a more personal way to communicate with clients or leads. Services like Bonjoro allow businesses to send short, personalized video messages directly via email, which increases open rates and builds stronger relationships.

5. Training & Onboarding Videos

These videos help new hires understand company policies, workflows, or tools. They can also be used to upskill existing employees. They save time, create consistency, and are especially useful for remote teams.

Example: Omega Mart’s quirky vintage-styled culture-focused onboarding videos to make new employees feel welcome and informed.

6. Product Demo Videos

These videos show your product in action. They highlight features, benefits, and use cases, helping potential buyers see the value clearly.

Example: Apple’s iPhone demos focus on camera quality, user interface, and new features.

7. Testimonials & Case Studies

Real stories from happy customers or clients help build trust. Whether it’s a short quote or a full case study, these videos provide social proof and humanize your brand.

Pro tip: Filming these in an interview format adds depth and authenticity.

8. Internal Communications Videos

Used for announcements, leadership messages, or internal updates, these videos help keep teams aligned and connected—especially in large or remote companies.

Example: Many companies use quick leadership updates on video rather than long all-staff emails.

9. Social Media Videos (Reels / Capsules)

Short-form videos—often referred to as reels or capsules—are created specifically for platforms like Instagram, TikTok, LinkedIn, and YouTube Shorts. They’re usually vertical, attention-grabbing, and optimized with a strong hook and direct messaging.

Example: A quick “behind-the-scenes” look at a product launch or a time-lapse of a project from start to finish.

10. Interviews

These can include sit-down interviews with company leaders, subject matter experts, or clients. Interview videos are often used in recruitment, public relations, or industry thought leadership.

11. Event Videos

If your company hosts or participates in conferences, seminars, or networking events, an event recap video can extend the life of that content. These are great for brand credibility and showcasing thought leadership.

12. Corporate Culture Videos

Like brand videos, these focus more specifically on your internal environment. They’re often used for recruitment or employer branding.

13. Behind-the-Scenes (BTS) Videos

BTS videos give a peek into how your company operates. Whether it’s a glimpse into your production process or a day in the life of your team, this type of video adds authenticity and transparency.

14. Announcement Videos

Got a new service, product launch, or big milestone? Announcement videos make the news feel exciting and personal—especially when shared on social media.

15. Walk-Through videos

Walkthrough videos offer guided tours of physical spaces, providing viewers with a clear understanding of the environment before they visit. These videos are particularly beneficial in industries like healthcare, where familiarity with the facility can ease patient anxiety and improve the overall experience.​

For instance, Kings County Hospital’s rehab department video that we produced offers an in-depth look at the hospital’s facilities, showcasing patient rooms, waiting areas, and specialized departments. By viewing this walkthrough, patients and visitors can familiarize themselves with the hospital’s layout, which can help reduce stress and enhance their comfort upon arrival.​

Incorporating such walkthrough videos into your communication strategy can significantly enhance transparency and trust with your audience, ensuring they feel more prepared and at ease when engaging with your organization.

Hospital walk through video screen shot

Corporate Video vs. Traditional Advertising

When businesses think about creating video content, they often wonder: What’s the difference between a corporate video and a traditional ad? While both use visual storytelling to communicate with an audience, the intention, tone, and overall strategy behind each are quite different.

Direct Communication vs. Broadcast-Style Selling

Traditional advertising (think TV commercials or radio spots) is all about pushing a message out to the masses. It’s designed to interrupt, capture attention fast, and sell a product or service in a matter of seconds. It’s one-way communication.

Corporate video, on the other hand, takes a more personal and targeted approach. Whether it’s a behind-the-scenes company tour, a product demo, or a client testimonial, these videos speak directly to specific audiences. They inform, engage, and build relationships rather than just sell.

Brand Storytelling Over Hard Selling

Traditional ads typically follow a formula: problem, product, solution. They’re built to close a sale.

Corporate videos are different. They focus on brand storytelling—sharing values, showing culture, and building emotional connections over time. A well-crafted corporate video shows who a company is, not just what it sells. This type of content has longer shelf life and more depth, which resonates in a more authentic, memorable way.

Lower Cost, Higher ROI (When Done Right)

Running traditional ads can be expensive—think media buys, production crews, and tight deadlines. And once they air, they’re gone.

Corporate videos, especially when made strategically, can be more cost-effective and provide a higher return on investment. A single video can be reused across your website, social channels, email campaigns, and presentations. And when done right, these videos continue to work for your business long after they’re published.

In fact, video marketers say video gives them a great ROI—with 92% reporting that it’s an important part of their strategy.

Traditional advertising still has its place—but in a world where attention spans are short and authenticity matters more than ever, corporate videos offer a flexible, high-impact alternative. They’re about building connection, not just closing the deal.

Would you like a side-by-side comparison table added to this section for even more visual clarity?

Ad campaign screenshot

Should Your Business Invest in Corporate Videos?

If you’re wondering whether corporate video is worth the investment, you’re not alone. It’s one of the most common questions we hear from business owners and marketing teams—and the short answer is: yes, if it aligns with your goals and audience. Let’s break it down so you can make an informed decision.

1. Consider Your Audience, Goals, and Platform

Before diving into production, ask yourself:

  • Who is this video for? Internal teams? New leads? Existing clients?
  • What do you want it to achieve? Build awareness, explain a product, train staff?
  • Where will it live? Website, social media, email, presentations?

A corporate video is only effective if it’s created with a clear purpose and tailored to the right audience. For instance, a 60-second vertical video might work wonders on Instagram Reels, but a 3-minute brand story may be better suited for your homepage or pitch deck.

2. Think About Your Budget

You don’t need a Super Bowl-sized budget to create an impactful video. Today’s video tools, combined with strategic planning, make professional production more accessible than ever. That said, investing in quality—especially sound, lighting, and editing—can make all the difference in how your brand is perceived.

Good video doesn’t just look nice. It works hard.

3. What About ROI?

The ROI of video marketing is strong—and growing. Consider these stats:

88% of video marketers say video gives them a positive ROI.

Adding a video to your landing page can boost conversions by up to 86%.

Emails with video get up to 300% more click-throughs (Campaign Monitor).

And real-world results back this up. For example, Dropbox credited their explainer video with increasing conversion rates by over 10%, helping them grow from a startup to a household name.

If your business has a story to tell, a message to share, or an audience to engage—video is one of the smartest ways to do it. It’s not just about marketing anymore. It’s about communicating clearly, building trust, and standing out in a sea of static content.

Common Mistakes to Avoid When Creating a Corporate Video

A well-crafted corporate video can elevate your brand—but a poorly executed one can do the opposite. Many businesses dive into video production without a clear plan, and the result often misses the mark. If you’re investing time and money into video, here are some common mistakes to watch out for—and how to avoid them.

Lack of Clear Messaging

One of the biggest missteps is not knowing what the video is supposed to say or who it’s for. Without a focused message, your audience won’t know what to take away—or worse, they may tune out completely.

Tip: Before you write a single word of script, define your audience, your goal, and the single most important message you want to communicate.

Poor Production Quality

Yes, today’s smartphones are powerful—but shaky footage, bad lighting, and muffled audio can quickly make your business look unprofessional. Viewers will subconsciously associate the quality of your video with the quality of your service.

Tip: If budget allows, hire professionals who understand framing, lighting, sound, and editing. If DIY is your route, invest in a few key tools: a tripod, a lav mic, and proper lighting.

Overloading with Information

Trying to cram everything into one video is a recipe for confusion. The more you say, the less your audience will remember.

Tip: Keep it simple. Focus on one goal per video. If you need to cover multiple topics, create a series or break content into chapters.

No Branding or Call to Action

You’d be surprised how often companies forget to include their logo, brand colors, or even a website link. And without a call to action (CTA), viewers may like your video but have no idea what to do next.

Tip: Make sure your brand is visually and verbally represented. End with a clear CTA—whether it’s “Learn more,” “Book a demo,” or “Subscribe.”

Avoiding these common pitfalls can make all the difference between a forgettable video and one that leaves a lasting impression. Keep your message clear, your visuals clean, and always guide your audience toward the next step.

Final Thoughts: Making the Most of Corporate Videos

Corporate videos are no longer a “nice to have”—they’re a key part of how businesses communicate, educate, and build relationships in today’s digital world. Whether it’s introducing your brand, training your team, or connecting with new clients, the right video can bring your message to life in a way that’s both powerful and personal.

The benefits are clear:

  • Higher engagement and retention
  • Stronger brand trust and credibility
  • More relatable, human storytelling
  • Better return on marketing investment

That said, video doesn’t need to be intimidating or overly expensive. You don’t have to go viral. You just need to be intentional. A well-planned, well-produced video—no matter the scale—can go a long way toward meeting your business goals.

If you’re just getting started, begin small. Define your audience, set a clear goal, and consider creating a short, focused video like a brand introduction or customer testimonial. From there, you can scale up your video strategy as your confidence grows.

And if you’re not sure where to begin, you’re not alone. This is where working with professionals can really help. From script to screen, a good creative team can guide you through the process and make sure your message hits the mark.

Next Steps:

  • Outline your first video idea
  • Set a realistic budget and timeline
  • Explore working with a trusted video production partner or start small with simple, authentic content—done is better than perfect

Your audience is watching. Now’s the time to show them who you are.

Frequently Asked Questions

1. What is the purpose of a corporate video?

The purpose of a corporate video is to help a business communicate effectively—both internally and externally. These videos can be used to introduce a brand, explain a product or service, share customer success stories, train employees, or even deliver leadership updates. Corporate videos are meant to inform, engage, and strengthen relationships with specific audiences.

2. How much does a corporate video cost?

The cost of a corporate video can vary widely depending on its length, complexity, location, talent, and production value. On the low end, a simple in-house video might cost a few hundred dollars. On the high end, professionally produced videos with scripting, voice-over, multiple locations, and animation can range from $3,000 to $20,000 or more. A realistic average for a high-quality, professional-grade corporate video falls between $3,500–$7,500.

3. What makes a corporate video effective?

An effective corporate video starts with a clear goal and message. It should be well-produced, aligned with your brand, and speak directly to your target audience. Strong visuals, clean audio, and a compelling story or structure are key. Most importantly, it should end with a clear call to action—whether that’s visiting your website, scheduling a call, or simply remembering your brand.

4. Who needs corporate videos?

Any business or organization can benefit from corporate video—especially those looking to improve communication, build trust, or stand out in a competitive market. Startups use them to build brand awareness. Large enterprises use them for training and internal updates. Service providers use them to show expertise. In short, if your business has a message to share, a video is one of the most effective ways to deliver it.

5. How long should a corporate video be?

The ideal length depends on the platform and purpose. For social media, keep it under 60 seconds. For website explainer videos, aim for 1–2 minutes. For testimonials or product demos, 2–3 minutes is usually the sweet spot. Internal training videos can run longer, depending on the content.

Shorter is often better, especially for first impressions. If the content is engaging and valuable, viewers will stick around.